- 03 Let the price do the migration
Most companies run a migration campaign to clear users off a deprecated API. Anthropic just tripled the price of theirs and let market forces do the work.
- 02 Marketing is the work
Brent Roose says PHP's biggest problem is its marketing. The same is true of almost every business that's quietly good at what it does.
- 01 Reselling tokens isn't a business
OpenAI is reportedly burning $1.69 for every dollar earned, and Anthropic is already raising prices. If your AI business is mostly API markup, the price floor is coming for you.