While doing some research in a niche that I have a couple of affiliate sites I noticed a weird SERP snippet showing up for an about.com URL:
It starts up with truncated meta description and then goes straight into using the H2 tags on the page along with a “5+ items” indicator. I’ve seen Google substitute heading tags for the title shown in the SERP before, but never for the snippet and certainly never in this manner.
Is it new?
UPDATE: looks like this is a perm change to the SERPs and not just a bucket test – New snippets for list pages (Google Search blog).
Pretty interesting, I can’t seem to replicate this though? I’ve searched for the exact same page and just see:
Get Started Today. No more “I’ll start my diet next Monday!” excuses! There is no reason you can’t begin your weight loss journey right here, right now. …
What phrase did you use?
It was [weight loss advice] on google.com.
Interestingly, I’m no longer seeing it either. It’s back to using the standard meta description on that URL now.